Film 2010 #21 - A Face in the Crowd

A Face in the Crowd (1957, dir. Elia Kazan)

Starring Andy Griffith, Patricia Neal, Walter Matthau

Sheriff Andy Taylor this ain't. If you familiarity with the acting of Andy Griffith doesn't expand much further than The Andy Griffith Show then prepare to be shocked by this picture. Released three years prior to the television series, the role Griffith plays is that of a scoundrel, liar, womanizer, emotionally abusive drunk. The character's profession as a television personality delivering blues-based country music and humorous monologues about his upbringing in North Carolina is remarkably similar to how Griffith made his start in show business. However, the darker aspects of the character are believed to be inspired by television and radio personalities Arthur Godfrey (who fired an employee on air in 1953, revealing his controlling personality) and Uncle Don, a child TV personality who was caught calling his audience "little bastards" on air.

The story begins with Marcia Jeffries, the niece of a radio station owner in North Arkansas who hosts a series called "A Face in the Crowd", whose focus is finding everyman figures with dynamic personalities. She comes across Larry Rhodes, a drifter picked up for public drunkenness. Larry is a very charismatic person who pulls people in and Marcia decided to make him a regular on the station, nicknaming him Lonesome Rhodes. Lonesome rises up through a local television station in Memphis and is eventually picked by a national network in New York City. All the while, he reveals his true nature to Marcia as someone not truly as "salt of the earth" as he claims.

The film feels prophetic, but when its based on personalities and hosts of the past it reveals how cyclical the fame and media machine truly is. It is inevitable that parallels would be drawn between this film and Bill O'Reilly, Rush Limbaugh, Glenn Beck, and countless other politically driven svegalis who emphasize their simple roots and connection to the common man. Lonesome Rhodes is a sympathetic character at points in the film, but never an admirable one. The theatrical audience could easily be pulled in by Lonesome's grin and "fuck you" to the Man take on his earlier career.

The film is a pretty standard cautionary tale and director Kazan knows how to use his camera to accentuate the madness that begins to overtake Lonesome. I absolutely loved a montage that shows how Lonesome's national television series becomes a hit. It was the perfect example of how to use montage in an effective way that isn't simply cheating on the part of a screenwriter. I also loved a sequence near the end where Lonesome is taking an elevator down to the limo waiting for him. The camera cuts between the elevator buttons lighting as he descends and simultaneous descent of his approval in the eyes of the public and his sponsors. Brilliant, classic piece of cinema.